The man behind the project is Markku Hyppönen. He has worked several years in several bands and projects as a musician, as a hobbyist and also for a few years as a professional. He has also written his own songs over the years, but they have remained in that famous desk drawer. A few years ago, according to his own words, he finally got the courage to release his own music. However, he did not want to use his own name, so he thought about what a good artist name could be. Since he knew that releases would come rarely, so what could be a better name than 'No Deadline'.